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Enhancing Customer Equity Through Add-On Selling

Enhancing Customer Equity Through Add-On Selling
Manufacturer: Harvard Business School Press

MSRP: $6.95
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Motivation research and marketing management

Motivation research and marketing management
Manufacturer: Harvard University, Graduate School of Business Administration, Division of Research

MSRP: $6.95
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CRM--the Right Way (HBR OnPoint Collection)

CRM--the Right Way (HBR OnPoint Collection)
Manufacturer: Harvard Business School Press

MSRP: $16.95
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Is the world oil market

Is the world oil market "one great pool?": An economic approach to regionalization (Energy)
Manufacturer: Center for Business and Government, John F. Kennedy School of Government, Harvard University

MSRP: $16.95
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The house of quality (Harvard business review reprint series)

The house of quality (Harvard business review reprint series)
Manufacturer: Harvard Business School, Publishing Division]

MSRP: $16.95
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Marketing intangible products and product intangibles

Marketing intangible products and product intangibles
Manufacturer: Graduate School of Business Administration, Harvard University

MSRP: $16.95
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Levitt on marketing (Harvard business review special collection)

Levitt on marketing (Harvard business review special collection)
Manufacturer: Harvard Business School Publishing Division

MSRP: $16.95
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Achieving system cooperation in developing the market for consumer videotex (Research paper, 75th anniversary colloquium series)

Achieving system cooperation in developing the market for consumer videotex (Research paper, 75th anniversary colloquium series)
Manufacturer: Division of Research, Harvard Business School

MSRP: $16.95
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Advertising copy development and optimal search (Working paper / Division of Research, Harvard Business School)

Advertising copy development and optimal search (Working paper / Division of Research, Harvard Business School)
Manufacturer: Division of Research, Harvard Business School

MSRP: $16.95
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After the sale is over

After the sale is over
Manufacturer: Graduate School of Business Administration, Harvard University

MSRP: $16.95
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